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08.03.07 | Edouard Stacke's seminar "Reveal buried reserve in your business: in client-focused companies". April 12, 2007

"Vostok-Zapad” business-center on behalf of Edouard Stacke invites you to the open seminar

Reveal buried reserve in your business:
unique international experience of team development in client-focused companies
Moscow, April 12, 2007



Nowadays it looks that products and prices are far not the only issues in retailers’ competition. Any client can get anything from any company at nearly the same price. He or she can even get it from you. What makes difference is if client wants to buy from you again. Customers become extremely sensitive to the way they are welcomed, they expect personal treatment on the top of professional service and logistics. Those who want to expand the retail business and increase profitability now have to create or facilitate real team work in their company. They also have to know how to cultivate employees’ talents and motivation, and empower the staff to increase reliability and client focus. These are keys to higher quality of service.

PROGRAM
Introduction to a customer oriented management culture; Customer expectations, their different kinds of motivation to buy beyond the product or/and service.
How to develop a customer focus attitude with all employees
Sustain a Team dynamics and an operational communication: In order to serve the customer, the employees need to develop a very precise, fast and reactive operational communication. If back office and front office don’t play together, with a common goal, they create misunderstandings and delay. So it’s necessary to help the employees realize how the cooperation between them can increase their collective efficiency
Managers skills to be developed:- Team coaching
- Qualitative individual motivation: What is specifically stimulating for each employees. Some are very sensitive to money and security, some are to rewards, some to quality of relation and trust, etc
- Empowerment of people to increase their reliability
Process of development of talents to develop their loyalty: Most successful companies are attractive to candidates an have low turnover because employees appreciate to have numerous opportunities to grow, to learn more, to receive more responsibilities. These companies have an on-going development plan where managers do care regularly of developing their people, both through trainings, management interactions, coaching sessions, receiving feed-back, follow up on actions plans and so on (ACCOR, Four Seasons, Decathlon, MARS)
How it applies to your company: specific activities required and action plan

Event scheduling: April 12 from 9.30 to 18.30, registration 9.00 – 9.30, lunch 13.30 – 14.30
Location: Moscow, 1-st Miusskaya 2, Mr.Doors Personnel Development Center
ABOUT E.STACKE’S EXPIRIENCE IN THE FIELD
As a consultant and a coach, Edouard Stacke has been training and follow up thousands of managers, to transfer the coach attitude and coaching tools to operational managers in optical shops, hotels, building products stores, fashion shops, department stores, pharmacies (France, Europe, USA, Canada, Asia). He has been training trainers in Accor Academy, one of the leading hotel companies in the world. Edouard’s book "Coaching d'entreprise" summarizing his wide experience published in Russian will be available during the seminar.
SPECIAL OFFER!!!
You can ask Edouard your questions and share your expectations and requests by e-mail stacke@mail.ru.
Participant’s fee - 11000 Rubles (VAT free)
Early bird fee before March 31 - 10000 rubles, 10% corporate discount for 3 or more company representatives
Info sponsors:
www.MarketingPro.ru                   

Please feel free to contact us for any further information by ak@east-west.ru or +7(495)500-7864



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